“The UK Hospitality Market is Growing by over £100million
per annum.”
The Corporate Hospitality and Events Association.
Face to face entertaining is playing an increasingly, vital role in growing and maintaining customer and employee relationships within a business.
Who is using hospitality?
A large percentage of business people have recognised the value in linking in with sporting, concert and theatre events to provide hospitality for clients and potential clients, as a means of enhancing relationships and increasing sales.
Hospitality is also now being used to increase internal communications within a firm, to help build relationships between groups of managers and to reward employees for their performance within an organisation.
Why Use Hospitality?
Corporate entertainment plays a unique role in allowing you to spend a specified amount of time, usually 3+ hours, with your targeted person. This allows you to discuss a variety of business issues, whilst still having the event which you are attending to discuss if conversation is drying up. Your targeted person could be entertained for a variety of reasons;
- Secure new customers
- Reward existing customers
- Increase Distribution Levels
- Motivate your staff
- Increase prices to clients
- Increase company awareness
- Improve the perception of your brand
A 7 step guide to ensuring your hospitality works
If you are spending money on hospitality it is important that you maximise your investment and the following steps will help you to do this;
- Initial Research ; Discover whether your key clients or prospective clients (or staff) have an interest in a particular sport, theatre or music event, and pick accordingly. Do any of your competitors use corporate entertainment? How does it work for them?
- Arrangement Research ; Find out if your target clients or prospective clients prefer weekend or evening events. Do they wish to bring a partner, a colleague or even their children? Do they prefer a local venue, or would they prefer to go to a larger national event?
- Timing of Invitation ; The initial invitation whether verbal or written is the start of the event. It is important to ensure that your guests get a reasonable amount of notice, so that they can plan their diaries and look forward to meeting you.
- Preparation ; It is important that you make it easy for your client to attend the event, by supplying them with the a map and itinerary for the day.
- Making the day an experience ; Ensure that the day is a special day to remember; a true experience. By including some unique elements in the package, these are likely to be talking points for years to come!
- Talking Business ; Ensure that you discuss your key business elements before the event commences. It is better to get these key points or agreements made during the excitement of the build up to the event.
- The Follow Up & Evaluation ; The event must be followed up with a call. A useful method of doing this, could be by sending a photo of the day and following it up to see if the client has received this. Results of the day must then be noted;
• Did you get the order?
• What was the day's value?
• Did you improve the relationship with the client?
• How much was it worth?
Conclusion
Having read the above information, Gala Events website will show a variety of different priced events across a variety of interests, to suit your individual customer requirements. Alternatively we do provide a number of event solutions, which are not featured on our website. If you are serious about Corporate Entertainment, we strongly recommend that you call or email us today to discuss your individual requirements.
please email; sales@gala-group.co.uk
or call 07967 326 288 for further details
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